Ancient Kallos, the new resort wear collection draws its creative inspiration from Ancient Greek beauty, its very name deriving from the ancient Greek word from beaty, "Kallos".
The sun shining on the islands of the Aegean, the tranquility of the Ionian sea and the white colour of Cyclades are all imprinted in the designs, bringing out a contemporary and modern version of the Greek element.
The sun in the form of its ancient Greek symbol is featured in the brand's logo in the letter O, as a representative of the Greek spirit, while the dot in the middle symbolises the original spark which mainly springs from willpower.
The first resort collection includes creations made of natural fibres, mainly cotton fabrics, lace and silk. A series of dresses, shirt-dresses, cover-ups, jumpsuits shorts, pareos, beach bags, shopping bags and beach towelsmake up the highlights of the collection, which is intended for the modern-day woman who loves summer and knows how to enjoy the relaxing holiday ambience.